Bill began his career in Insurance in 1962 and formed Gulf South Insurance Associates Inc. dba Gulf South Insurance Agency in 1969. Bill Love had a vision to reach the world one person at a time. He built his client base by word of mouth. He never had to advertise to build his book of business. His philosophy was gaining a customer was like gaining a friendship. His clients stayed with him from the very beginning. In 1989 he decided to branch out into Property and Casualty insurance. He was especially intrigued in the transportation industry. He always would say “if trucks stopped moving freight in America, the country itself would stop”. He loves trucks. He landed his first transportation contract and the rest is history.  

Since those early days, in 2005 his daughter continued to carry his legacy and opened Gulf South Insurance Agency, LLC "GSIA" and grow as a Commercial Insurance Agency in the Baton Rouge area. Bill Love, lovingly referred to as "Mr. Chairman” has made his mark in both the commercial and transportation insurance industry and his daughter carried his beliefs on here at GSIA in providing exceptional customer service and that dependability are paramount.

GSIA is a major competitor in insurance industry and has helped protect business owners, individuals, and families by offering a diverse range of policies from insurers to people. We provide an essential service while impacting the lives of people along the way. This business is not just a job to us, this is who we are. We believe in building relationships with those who will bring value to our customers which are the most important.

GSIA’s staff works daily to not only provide the best value, but also to continually offer the best product available. All of which means that people can feel confident in the fact that GSIA and our team have their customers covered.